Most times public relations people meet with their regular stakeholders, the media representatives to brief them about new developments or to respond to media enquiry. But on this special occasion, it is neither for press briefing nor on media enquiry. It is an occasion for interaction on how to cement relationship between the news hunters [...]
The best story tellers for news media could be found among public relations practitioners who are creative in generating newsworthiness from events and statements that could even be inconsequential or belated. Most cover stories and exclusive reports have the imprint of those hidden publicity persuaders whose identities are frequently shrouded in anonymity. They are the [...]
The battle ground has shifted. In an advanced society conflict is no longer resolved through the use of bows and arrows. This crude method of conflict resolution can only be found in archaic societies, for instance the Jos crisis in Northern Nigeria where victims were cut to death with machetes. Wars have also gone beyond [...]
There is fear, tension and anxiety in the land not necessary on the action of the new governor of Central Bank of Nigeria, Mr. Sanusi Lamido Sanusi but on his pronouncements and reactions on the reconsolidation of the banking system. The Governor’s action in sacking former chief executive officers of the five Nigerian banks that [...]
Sometimes in 2002, NAFDAC officials closed down Biomedical Service, a popular pharmaceutical company in the production of Travenous Fluids in Nigeria. The owner of the firm, Dr. Faruk Abdulazeez, who was an influential politician, believed strongly that the action of NAFDAC was based on wrong assumptions. Fully convinced that his firm had done nothing wrong [...]
Spin doctor is a slang which describes a person who publicizes favorable interpretations of the words and actions of a public figure, especially a politician. Surprisingly public relations persons object to being described as such because they believe the phrase has derogatory connotation and is more appropriate for those who specialize in turning black to [...]
Hon. John Odey, I find it necessary as a Nigerian writer with a bias in public relations to share with you pertinent issues on Nigeria’s Image Project. I use this media platform because of its importance to you as the top public officer in charge of information management in the country. Open letter like this [...]
A Few years ago, a seemingly harmless piece of information was leaked to the press on the reappointment of some public officers into the board of the Revenue Mobilisation Allocation and Fiscal Commission (RMAFC). As the spokesperson of the organization, I got wind of the development from media sources. Instead of encouraging them to use [...]
It is not about politics, product launch and cheap publicity. It is about image, reputation and editorial judgement. It is a choice between propaganda and public relations. Since information influences our attitudes to life, the kinds of message we receive from organizations and individuals to a large extent is of great concern to our livelihood. [...]
While the Freedom of Information (FOI) Bill is lying fallow somehow, the nation wakes to note free and unsolicited full disclosures on political and financial state of affairs from the powerful public offices in Nigeria through the media. The legitimacy or otherwise of the exposure of hidden deals and confidential documents would not have generated [...]
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